Swiss Brand Experts

We understand what attracts people

Swiss Brand Experts turns a brand into a precise and sophisticated management tool for companies and institutions...

Swiss Brand Experts advises companies from all lines of business and institutions (public sector and associations) in the development and positioning of their brand.

Based on our many years of experience at the interface between company/institution, clientele and market, we have an in-depth understanding of the impact that corporate and institutional brands can have.

We specialize in gearing all activities of a company or institution in a systematic and targeted way to maximum effectiveness, and thus financial success.

...so that every action becomes strategic and strategy an integral part of daily work

Companies and institutions succeed when every single staff member has a clear view of what is essential for the clientele. And their brands are a precise expression of this.

A corporate vision can be precisely determined and expressed. We call it the brand breakthrough factor. What can be equally precisely pinpointed is who in a company or institution contributes what to this factor - or could in future contribute more.

Precision Branding© is the claim that Swiss Brand Experts makes on the basis of its precision- and implementation-oriented branding skills. Backing up this claim are our own, inhouse-developed analysis tools, which systematically clarify the complex cause-and-effect mechanisms at play in the company or institution in question, and also simulate future client responses and attitudes by means of specially devised surveys and questionnaires.

Brand images are brought about in a day-to-day process. Precision Branding© makes sure that a company or institution's resources are deployed in the best possible way, leading to thorough and sustainable success in their respective markets.

Our products

Market development and breakthrough strategy

For targeted development and market positioning

Success factors must be the key focal points for all corporate decisions and actions.

Yet, particularly when things are going well, people tend to lose sight of these success factors. Focal points tend to be defined in an increasingly general and abstract form, or be replaced by targets of little substance (e.g. market share or ranking). Lack of direction coupled with operational bustle ensues, first perceived as such internally, then externally too.

Even companies and institutions that have held on to their success factors and are keen to hone and optimize them can suffer from a sense of insecurity, not knowing if they are on the right track.

Solution approach: Clearly defined specific success factors put the organization as a whole on the right course.

Our market development and breakthrough strategy clearly pinpoints and then helps develop the success factors that make all the difference in the market. This enables those concerned to work in a more concerted and target-oriented fashion. And the company or institution in question has a reliable set of focal points for future positioning and thus a reassuring sense of strategy.

Customer-Based Brand Integration©

To retain and expand clientele in the case of a merger or acquisition

Numerous corporate mergers or acquisitions fail to live up to expectations. Our experience and analyses show that there is one main reason for this: Existing customer groups - the companies' sources of income - are not viewed as key factors in the integration process.

Solution approach: Gain a full understanding of the brand values involved and integrate the brands with the customer point of view in mind.

Clientele-Based Brand Integration© puts clienteles first and helps integrate the companies concerned based on a uniquely precise and implementation-oriented understanding of the brand values involved.

Brand Breakthrough Check

To achieve a clear initial picture of the brand's thrust

Teams ponder the make-up of a new product, the penetration of a new market or the structure of the corporate website. The process gets bogged down by wrangles over details, simply because the basic thrust of the company or institution has not been defined, or defined in ambiguous or contradictory terms.

Solution approach: Get to the core of the brand by asking the right questions.

The Brand Breakthrough Check arrives at an in-depth picture of the current situation from an impact point of view and thus prepares the ground for an initial common understanding of the company's specific success factors. Blocked processes are re-launched and questions clarified with the involvement of all those concerned.

So that names and symbols are understood by customers and employees alike

If the use of names and symbols remains unsystematic, or is not clearly related to the enterprise's business, customers and employees become confused and find it difficult to bridge the gap between the company's name and operations and its brand claims.

Solution approach: Based on the real-life products and services, aim for as much integration as possible and as much diversity as necessary.